• Strategic and highly accomplished professional with 25+ years of experience in Marketing, Sales & General Management with multinational blue-chip companies. Result-oriented, self-starter decisive leader who maintains high quality standards to meet challenges of his fast-paced, high turn-over industry. Passionate about brands and profitable growth through well-orchestrated and innovative strategies.
• Excellent knowledge of Saudi, Gulf, Levant & North African markets and consumers.
• A proactive visionary planner with excellent understanding of target consumers in MENA.
• Adept at working in high pressure environments with strict deadlines & multiple deliverables to implement best practices that consistently deliver outstanding results.
• Biased for action with high levels of energy, stamina and drive.
• Proven skills in enhancing overall administration. Well-versed with all activities involving resource planning, team building.
• Superior communication and interpersonal skills, multitasking with an ability to interact with a wide range of people.
• Highly experienced in media planning and buying.
• Commercially and financially astute.
• Successful P&L management delivering budgeted sales and profit.

Executive Synopsis