• Strategic Marketing Planning (e.g. Cleaners Strategy in MENA, Insecticides Branding Strategy)
• Brand Positioning and Architecture (Rabea tea)
• Launching successful Brands (Windex, Mr. Muscle, Kiwi, Ziploc)
• Resource Planning & Team Building (1st class team at SCJ MENA)
• Media Planning and buying (SOV leadership via maximizing media efficiency)
• Commitment to overachieve (P&L, Shares, Sales)
• TVC production and content development (Rabea online interactive)
• Customer Marketing (Promos, Sp. Packs), Merchandising (Planograms and displays) and Shopper Marketing
• Market and Consumer research (Retail Audits, Product tests, Concept tests, Focus groups...)
• Brand Health Monitor (Adv. Tracking, Brand Tracking KPI’s)
• 360 degrees Marketing including state of the art in-store activation and advertising (Raid, Galde, Rabea support and Mr. Muscle Launch)
  

Strengths